The International Tourism Fair (ITF) represents a key business pillar for the Belgrade Fair and Serbia’s tourism industry. With a significant impact on the economy, tourism is one of the main drivers of economic growth and development, creating synergies with related sectors and contributing to the overall prosperity of the country. This sector, both directly and indirectly, employs a large number of people, while tourism revenues increase the gross domestic product, ensuring economic stability and long-term development.
The partner country of the 2025 Tourism Fair is Italy. Italy and Serbia continue their successful cooperation in the field of tourism with this year’s partnership at the 46th International Tourism Fair at the Belgrade Fair, where Italy, one of the most attractive tourist destinations in Europe and the world, is specially featured as the partner country. This partnership with the Belgrade Tourism Fair and the Republic of Serbia represents an acknowledgment of the potential to strengthen cooperation and improve economic relations between the two countries.

Tourism has been one of the fastest-growing economic activities in Italy for several decades and is one of the most stable sectors of the national economy, with tourism revenue placing Italy among the countries with the highest earnings from tourism. Italy is a country of magnificent cultural heritage, architecture, art history and design, as well as fashion and gastronomy. Italy’s participation as the partner country at this year’s Tourism Fair is of great importance for Serbia. In addition to presenting the rich tourist offerings of Italian cities, regions, and various forms of tourism, the fair provides an opportunity to showcase Serbia’s tourist capacities and natural beauty to Italian visitors, allowing them to better explore the attractions and opportunities our country offers.
Traditionally, the fair has been attended by the most significant travel agencies, associations and organizations, hotels, tourist centers, transport companies, and international tour operators. With carefully planned and creative presentations, all exhibitors at the Tourism Fair strengthen their brand and effectively showcase their tourist offerings.
For the first time, Venezuela, Ecuador, and Estonia will participate in the Tourism Fair, while countries returning and participating again include Cyprus and North Macedonia. Popular and beloved destinations that have been continuously present at the fair will also be featured this year: Turkey, Greece, Montenegro, Tunisia, Bulgaria, Slovenia, Bosnia and Herzegovina, Croatia, Hungary, Cameroon, Gabon, and more.

Thanks to exclusive fair discounts, first-minute offers, and attractive packages with numerous benefits, the Tourism Fair has been an essential destination for many years for anyone planning their travels. The fair audience has the opportunity to see everything the tourism sector has to offer in one place, find ideal travel arrangements, and take advantage of special fair conditions. This year, visitors were able to choose from a wide range of options, including family vacations, distant and exotic destinations, adventure and eco-tourism, city break trips, wellness and spa weekends in the mountains, holidays in spas, congress events, or special offers for young travelers.
The Belgrade Tourism Fair remains a key platform for establishing business contacts between participants, business visitors, and guests from the country, the region, and traditional tourist markets. As the most visited tourism fair in the region, through intensive B2B activities and the presence of numerous industry professionals, the fair serves as a strategic hub for a market that encompasses tens of millions of potential tourists.

This year, all participants, as well as foreign and domestic travel agencies, have access to the B2B portal designed for the registration of both exhibitors and business visitors from active legal entities. Registration provides free promotion for companies, facilitates contact with other registered members, and allows for scheduling meetings with exhibitors, potentially leading to agreements for future collaboration.

When visiting Belgrade for the International Tourism Fair, choosing the right hotel with an ideal location is essential for a comfortable and efficient stay. Hotel Mint stands out as the perfect choice, being only a 5-minute walk away from the Belgrade Fair. It is strategically located close to major traffic routes – just 200 meters from the highway, 2 kilometers from the city center, and 16 kilometers from Belgrade Airport, making it highly convenient for travelers.

This family-owned hotel offers a harmonious blend of modern design and the warmth of traditional Serbian hospitality. The service is tailored to meet the needs of business travelers, with a personal touch that reflects the spirit of Serbian friendliness. You will find it hard to come across a more comfortable stay in Belgrade, especially at such competitive prices considering the high quality of service and accommodation offered by Hotel Mint.

The hotel provides a variety of rooms, including single, queen, twin, comfort, and triple rooms, available in both smoking and non-smoking options. All rooms are spacious, elegantly designed, and naturally lit, equipped with free Wi-Fi, cable TV, flat-screen TVs, safes, private bathrooms, and well-stocked mini-bars. The rooms are designed to offer complete comfort and a peaceful atmosphere, catering both to business travelers and tourists who wish to enjoy their time in Belgrade.

For the convenience of its guests, the hotel offers free parking with 24-hour video surveillance, free Wi-Fi, and a breakfast included in the price. Every morning, from 7 AM, a delicious and fresh homemade breakfast is served on a buffet, prepared with care and love. Hotel Mint is also an excellent choice for business meetings, as its restaurant space can be adapted for seminars, workshops, presentations, and meetings for up to 25 people. The restaurant is designed to provide a comfortable and professional environment, making it ideal for conducting business activities while maintaining a relaxed atmosphere.
