At the 2026 Tourism Fair in Belgrade, the partner country will be Cyprus, one of the Mediterranean’s most captivating islands, where rich history, spiritual heritage, unspoiled nature and modern luxury tourism come together in a unique blend. As partner country, Cyprus will enjoy a central position at the fair, with an expanded exhibition area and a dedicated promotional program aimed at both tourism professionals and the general public.
The Tourism Fair in Belgrade has long been the most important tourism event in the region, bringing together national tourism organizations, tour operators, hoteliers and travelers seeking new destinations. The selection of Cyprus as partner country adds special significance to this year’s edition and promises a rich Mediterranean-inspired program.
An Island of History and Culture
Cyprus is a destination where civilizations, religions and historical periods intertwine. Its capital, Nicosia, reflects a fascinating blend of tradition and modern life, while archaeological sites across the island testify to its ancient past. The city of Paphos, a UNESCO-listed destination, is renowned for its remarkable Roman mosaics and archaeological parks.
Meanwhile, Limassol offers a combination of historical heritage and contemporary elegance, featuring a medieval castle in the old town and a modern marina that attracts visitors from around the world.
Religious Tourism and Spiritual Heritage
Cyprus is an important destination for religious tourism, particularly for Orthodox Christian visitors. Monasteries and churches in the Troodos Mountains preserve invaluable medieval frescoes and icons, many of which are recognized as part of the world’s cultural heritage.
For visitors from Serbia and the wider region, Cyprus represents a spiritually close destination, ideal for pilgrimages and organized religious tours that combine visits to sacred sites with relaxation by the Mediterranean Sea.
Eco and Active Tourism
Beyond culture and religion, Cyprus also offers extensive opportunities for eco and active tourism. The Troodos Mountains are perfect for hiking and cycling, while traditional villages provide an authentic island experience. Sustainable accommodation, local gastronomy and immersion in nature are increasingly popular among travelers seeking tranquility and authenticity.
Sun, Sea and Stunning Beaches
For summer holidays, Cyprus is synonymous with crystal-clear waters and beautiful beaches. Resorts such as Ayia Napa and Larnaca offer a wide range of options, from family-friendly hotels to luxury resorts, along beaches internationally recognized for their water quality and environmental standards.
For Serbian tourists, Larnaka represents the main air gateway to Cyprus. With direct and seasonal charter flights from Beograd, Larnaca International Airport enables fast and convenient access to the island, making Cyprus an easily reachable Mediterranean destination. Its excellent connections to other coastal resorts also make Larnaca an ideal starting point for exploring the entire island.
Gastronomy as an Experience
Cypriot cuisine will also take center stage at the fair, showcasing Mediterranean flavors, olive oil, fresh seafood and traditional recipes. Wine tastings and culinary presentations will allow visitors to experience the authentic taste of the island without leaving Belgrade.
Strengthening Tourism Cooperation
Cyprus’ participation as partner country represents an important step in strengthening tourism and economic ties between the two nations. Business meetings, new travel packages and enhanced cooperation in air connectivity and destination promotion are expected outcomes of this partnership.
As partner country of the 2026 Tourism Fair, Cyprus will not simply be an exhibitor, it will be the central inspiration of the event, bringing sunshine, history, spirituality and Mediterranean hospitality to the heart of the region.
